Writing is good medicine and it doesn't hurt to have a friendly tip now and then. That's just what these 2 minute capsules intend to do, nested in the Black Bear Review's own Arts & Culture podcast: This Black Bear Has 28 Minutes. In this microcast, student, creative writer, and guest post contributor Carina Costom, offers a tip on writing the funny.
Check out the 1 minute 37 seconds beta podcast segment here: https://anchor.fm/black-bear-review/episodes/Carina-Costom-Talks-Writing-evje35/a-a5bso66 (Make sure to scroll down to see the microcast episode option). The Black Bear is Selkirk College's Creative Writing Program's own literary magazine, podcast, and Work Integrated Learning/WIL hub.
If you are wondering what a microcast is exactly? "It’s a mini-podcast designed for distribution across multiple media, including smart speakers, podcast apps, and now, even Spotify playlists. Its length (7-10 minutes) and its content are uniquely optimized for use on all of these platforms, distinguishing it from ordinary Voice skills and podcasts." (Variety)
If you are wondering why you need one, check out Variety's point of view on the topic as of 2019 and the trend is continuing: "Concurrently, one of the biggest stories in content is the maturation of podcasting and the adoption of podcasts into the streaming services. Podcasts were heard in over 60 million households last year. Spotify’s recent announcement that users can integrate podcasts into their playlists is a big leap forward to reach listeners with audio content."
Our podcasts are even shorter than the current norm - coming in at 2 minutes or less. Let's see what happens. Given that listeners have limited time and attention spans vary, the microcast is an informative, listener directed, on demand soundbite. What's not to like?
Highlights on Microcasts, the perfect medium for frequent communications:
Murray, Lars. What is a microcast and why do you need one? October 10, 2019. Variety (Entertainment Trade Newspaper). Accessed online April 24th, 2021: https://variety.com/2019/digital/news/what-is-microcast-1203364995/